If a lie is only printed often enough, it becomes a quasi-truth, and if such a truth is repeated often enough, it becomes an article of belief, a dogma, and men will die for it.
Isa Blagden, The Crown of a Life
Joe Rogan has once against caught the ire of the mainstream after testing positive for COVID-19. The podcast host and UFC commentator posted a video to his Instagram on Wednesday saying that he had tested positive but only faced “one bad day” after taking a handful of medications including ivermectin.
Rogan has been in hot water with the mainstream several times over the past year and a half for daring to say that he was against vaccine mandates and masking. Now, by promoting a remedy not approved by the powers that be, he is back in the crosshairs of the establishment media and the blue checkmark brigade. Stories like “Joe Rogan tests positive for COVID, says he’s taking unapproved deworming drug ivermectin” and “‘You are not a horse’: Why is Joe Rogan taking animal dewormer ivermectin to treat COVID?” quickly appeared in the mainstream press to denounce Rogan for going against the grain.
The coverage of this story is a prime example of one of the most tried and true logical fallacies deployed by the mainstream media to condition the public: The Big Lie. This technique, sometimes called “Staying on Message”, simply calls for repeating a lie, slogan, or half-truth over and over until it is believed without further proof or evidence.
The use of ivermectin in the treatment of COVID-19 has been an unnecessarily controversial since the so-called pandemic began. If the scientific method was really was driving the science that the public was told to blindly trust then the hypothesis that ivermectin can be used as a treatment for COVID-19 would have be tested, the data would be analyzed, conclusions from this data would be drawn, and we would act on these conclusions accordingly, knowing that they had passed through a rigorous progress.
While that did happen in some instances, and the conclusions appeared to support the hypothesis that ivermectin is indeed effective in treating COVID-19, this is not how the mainstream media portrays the situation. Additionally, important context regarding the history of ivermectin is not given. For decades it has been safely used as a medication used in the treatment of parasitic infections in animals and humans. Instead, stories like the ones above are used to reduce this medication to a “deworming drug,” or “animal dewormer” without providing any further context or history.
Other articles simply call it an unproven treatment. Unproven, despite the studies showing the exact opposite, because the FDA and CDC say it’s unproven. Without a trace of irony this same CBS article goes on to say that the only cures are the three vaccines approved by the FDA. The Independent ran a similar story, reducing ivermectin to “a de-worming medicine” and claiming that it was “unsafe” because the FDA says so. Robert Evans, who writes for UK propaganda outfit Bellingcat, took to Twitter to refer to ivermectin as “horse paste” and claim that Joe Rogan will survive COVID-19 only because “he has infinite money.”
It’s clear how this works, right? Your average person reads some headlines, maybe they skim the article, and checks their social media feed to see what the so-called experts are saying and concludes that a UFC commentator is taking some kind of deworming drug meant for animals that nobody has ever studied for use in humans. Therefore, they will inevitably conclude, anyone who believes this ivermectin stuff is a cure for COVID-19 is an idiot, maybe even an alt-right extremist, who can be dismissed without further consideration.
This isn’t unique to the discussion of ivermectin. The public has been told time and time again, despite much evidence to the contrary, that vaccines are “safe and effective” and that masks “stop the spread,” vaccine passports allow society to “go back to normal,” and lockdowns are for “the greater good.”
And guess what? They unquestioningly believe all of this. The same way they believe that all weather is the result of manmade climate change and that on the morning of September 11, 2001, 19 men armed with boxcutters directed by a man on dialysis in a cave fortress halfway around the world using a satellite phone and a laptop directed the most sophisticated penetration of the most heavily-defended airspace in the world, overpowering the passengers and the military combat-trained pilots on four commercial aircraft before flying those planes wildly off course for over an hour without being molested by a single fighter interceptor.
An obvious question arises from all of this: why deploy a coordinated attack against a podcaster sharing his off-label success with ivermectin? Because if it really is an effective alternative to vaccines, companies like Pfizer and Moderna stand to lose millions and, perhaps even more crucially, it would completely undermine the establishment’s messaging on public health, which is already wonderfully low.
While it’s important to understand this it’s even more crucial that the larger issue of media manipulation isn’t missed. The Big Lie is used relentlessly against the public to get us to go along with the program of the would-be elite. It leads us into war, crashes our economies, removes our civil liberties, and ultimately gets us to support our own enslavement. But, if people can learn to spot the signs of this they can become immune. While it always pays to train yourself to see the propaganda in the messaging, there are others where it’s best to just ignore it and focus your attention elsewhere.